MORNINGSTAR
Overview
An ongoing collaboration bringing together logo and jersey design, posters, merchandise and club documents.
- Project
- MORNINGSTAR
- Project scope
- Logo design
Jersey design
Posters & club content
Merchandise
Club materials & documents
Logo animation
Logo design
The logo and wordmark are the starting point for this collaboration. Built around the “Evil Eye”, the identity includes light and dark background versions for jerseys, posters and club materials.
Jersey design
Three jersey versions are shown in chronological order, from November 2025 to June 2026. The placement of the crest, player information and partner marks evolves with each version while retaining the team identity.
Posters & club content
Roster announcements, player welcomes, match results and event covers respond to different publishing needs. Landscape and portrait artwork retain their full compositions so the information and design details remain visible.
Merchandise
The club identity extends to mousepads, metal commemorative cards and training invitations. Layouts adapt to the material, size and purpose of each item, with artwork and application mockups shown together.
Club materials & documents
The club introduction and tactical documents use the same visual identity. Covers, chapters and information hierarchy connect the brand presentation with the reading experience.
