TEAM WXM
Overview
The WXM sword-shaped mark develops through flat, metallic and diamond-framed versions, extending into brand posters, a scene illustration, jerseys and motion.
- Project
- TEAM WXM
- Project scope
- Logo design
Brand visuals
Jersey design
Logo animation
Three versions of the mark
The letters W, X and M form a vertical sword-shaped mark. V1 presents the flat silhouette, V2 adds metallic surfaces and edge highlights, and V3 introduces a diamond frame around the sword.
Brand background & logo posters
Dark gradients, fine textures and cool light place the metallic mark at the centre. The wordmark and symbol-only treatments provide named and minimal versions of the identity.
Scene poster
Snow, lava and figures build the scene, while the summit mark and flags carry the team identity into it. Cool and warm light create contrast, and the figures establish the scale of the landscape.
Jersey design
Two jersey treatments use black and blue, and blue and white. The sword mark and WXM wordmark occupy separate areas on the front, with the player name and number on the back. Sleeve details and body patterns extend the team identity.
Logo animation
The mark extends from a static graphic into motion, exploring its material, lighting and reveal.
